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Lance Captain's Wafers
The Process
Mood Boards & Sketching
In this project I redesigned the Lance Captain's Wafers Packaging. The original packaging was quite bland so I wanted to make something brighter and fun, aimed at kids. I started with the moodboards, I made 3 and ultimatley went with the bright moodboard, though I did still do sketches for all.
Digital Drafts & Revisions
I then did digital drafts, still trying out each moodboard direction, before deciding on the bright/fun one and refining that further until I had my final packaging for two flavors.
Final
Gallery
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